This may be the second time Himesh Reshammiya is being mentioned in these columns today, but hey, the man is the talk of the town right now.

Coming to the point, his film was released this Saturday and his heroine is Hansika Motwani, someone in our Telugu industry would love to take credit for introducing to the big screen. Now the girl herself is not new to the movie camera having been a child actor, but her first movie break as lead came with Allu Arjun’s ‘Desamuduru.’ And it looks like Tollywood is trying to make this point comprehensively. What else would explain dubbing ‘Desamuduru’ into Hindi and releasing it as ‘Ek Jwalamukhi’ in northern India? Talk about beating the dubbing competition!